Super Bowl LVIII becomes the most-watched program in history with 123.4 million viewers across all platforms based on Nielsen tracking. TV viewership falls after the NFL season, but CBS maintains high viewership post-Super Bowl.
TV Use Dropped 6% When NFL Season Ended—But Super Bowl Broadcaster CBS Still Riding Viewership High https://t.co/afrIA9X94Y https://t.co/LVZBBMIML8
Streaming made up 37.7% of 🇺🇸 TV viewing in February its highest level since August 2023 - Nielsen https://t.co/uOMGwBiupY
Streaming hit a 6-month high in February https://t.co/53K99AzPqx
Per Nielsen, The Gauge, Total TV & Streaming Snapshot February 2024. https://t.co/4q1nO0LWkb
Youtube (#1 streaming service) growing share of total watch time on TVs by 15% YoY according to new Nielsen Feb numbers. Solid growth on Tubi as well. $goog https://t.co/aOiUxdoEOi
Updated U.S. streaming share data (from Nielsen's The Gauge) Solid results from YT and the FAST services, particularly Tubi (~1.7%) https://t.co/IigHvK5BTS
Super Bowl Sunday Sets Viewing Time Record, But TV Use Falls in February https://t.co/U0C7Q3Byey
2016: I'll never watch the NFL again. 2024: Super Bowl LVIII is the most-watched program in history based on current Nielsen tracking, averaging 123.4 million viewers across all platforms. https://t.co/wFEPUikeWR