A dispute has emerged in the beer industry as Spanish brewer Estrella accuses Molson Coors of dishonesty over the branding of Madrí, a 'Spanish' beer brewed entirely in the U.K. The controversy highlights a broader trend where beer giants, including the $10.6 billion Molson Coors, are capitalizing on the popularity of 'world lagers' that are often produced in Britain. Despite their foreign branding, around 80% of these 'global beers' sold in supermarkets are British-made. The issue raises questions about transparency and marketing practices in the beer industry.
The vast majority of beer is marketing. $TAP knows that. It's a pedestrian beer if it does not evoke the imagery of Spanish beaches. It looks like brewers are going to push this onshoring test further. https://t.co/SzPVtSJSCG
🍻 The ‘European’ beers you didn’t realise were brewed in Britain Beer giants are cashing in on a taste for ‘world lager’ that is often made much closer to home Try our quiz to see if you really know where your beer comes from 👇 https://t.co/qGZH9UxCYa https://t.co/zGlm5e1dvh
Are these 'world lagers' brewed in Britain or abroad? After astonishing success of Yorkshire-brewed 'Spanish' beer Madri, how 80% of 'global beers' sold in supermarkets are British made https://t.co/6lJxpDIO1R https://t.co/CDDOsaqSq5
"Spanish" beer Madrí—brewed entirely in the U.K. and owned by $10.6 billion giant Molson Coors—accused of dishonesty by Spanish brewer Estrella. https://t.co/3yJTsSsZPM
Beer giants are cashing in on the ‘world lager’ boom despite increasingly dubious links https://t.co/O3O0MGArNL
This Bud’s for hockey fans. Still, in the home of the Buds, AKA the Leafs, it’s pretty much Molson only. Will be interesting to see how this plays out. https://t.co/kKxik2Bvi8
Row brews as Spanish beer boss accuses British firms of 'dishonesty' https://t.co/ZhI2DGzJuq https://t.co/UTvXelVTeP