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Sioux City, Iowa is embracing its unfortunate airport code, SUX, as a community brand and a way to stand out. The Sioux Gateway Airport has been the subject of jokes for decades, but now the city is using the code to create a positive image. Various businesses and organizations have incorporated 'SUX' into their names, such as Poo SUX, rentSUX, Cleaning SUX, Radon SUX, and Art SUX. The city sees this as an opportunity to turn a negative into a positive.
Sioux City, Iowa is embracing its unfortunate airport code, SUX, as a community brand and a way to stand out. “Sometimes you just have to make lemonade out of lemons.” https://t.co/pqfrH9UbVn via @WSJ
Sioux City, Iowa is embracing its unfortunate airport code, SUX, as a community brand and a way to stand out. “Sometimes you just have to make lemonade out of lemons.” https://t.co/BX1jMEoAYm https://t.co/BX1jMEoAYm
MyPOV: #RoadWarriors embrace the #SUX Sioux City, Iowa is embracing its unfortunate airport code, SUX, as a community brand and a way to stand out. “Sometimes you just have to make lemonade out of lemons.” https://t.co/9ajb7bMEWX via @WSJ
Sioux City, Iowa is embracing its unfortunate airport code, SUX, as a community brand and a way to stand out. “Sometimes you just have to make lemonade out of lemons.” https://t.co/FxmZebCb4y https://t.co/FxmZebCb4y
Sioux Gateway Airport, or SUX as it appears on tickets and bag tags, has been the butt of jokes in Iowa and beyond for decades. But now there is Poo SUX, rentSUX, Cleaning SUX, Radon SUX, Art SUX and more. My A-Hed from Iowa: https://t.co/OPo9GpA3Yd
oh so that’s why it’s called Sioux Falls https://t.co/BkIflG1HIr