Shein has surpassed Zara and H&M to become the world's largest fast-fashion retailer with an estimated 18% market share, compared to 17% for Zara and 5% for H&M. Zara and H&M are striving to attract customers by moving towards upmarket strategies, including higher prices and more appealing stores. This shift is discussed in the Reuters World News daily podcast. Shein's growth signifies the emergence of fast-fashion 2.0, revolutionizing the industry.
#fastfashion $ITX.MC $HM-B.ST Under pressure from #Shein, H&M reaches for upmarket shoppers: https://t.co/SCp8dpWEQu Shein is now the world's biggest fast-fashion retailer with an estimated 18% mkt share, vs. 17% for Zara & 5% for H&M.
🔊 Fast fashion giants Zara and H&M are aiming to win over customers by going upmarket. Listen to Reuters World News daily podcast for more https://t.co/ghB0SkPCIX https://t.co/k91orYEqYs
🔊 How higher prices and more attractive stores are helping Zara take on Shein in the fast fashion market. Listen now on Reuters World News daily podcast https://t.co/UkdydxyP4U https://t.co/96w8kCLiR3
How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0 https://t.co/UqsWkBYWDm https://t.co/gCgPqZuuzG
How Shein outgrew Zara and H&M and pioneered fast-fashion 2.0 https://t.co/Cl6cTClx4l