Selena Gomez is reportedly considering the sale of her cosmetics brand, Rare Beauty, which is valued at $2 billion. Speculation arises that Rare Beauty may already be under a Letter of Intent (LOI), indicating a potential sale process in its early stages. This move is seen as a strategic effort to softly announce the news, aiming to minimize any potential backlash from its predominantly Gen-Z customer base. Rare Beauty has achieved significant financial success, with net sales crossing $400 million from February 2023 to February 2024.
Gomez's makeup line, Rare Beauty, crossed $400 million in net sales from February 2023 to February 2024, as per the Business of Fashion. https://t.co/mW2ZfGiJTz
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Selena Gomez weighs sale of $2B cosmetics empire Rare Beauty: report https://t.co/XVYQm1MbP8 https://t.co/L6TgIHCmSr
#beauty Selena Gomez Weighs Sale of Cosmetics Brand #RareBeauty Valued at $2 Billion: https://t.co/i31GjaTt8D
I’d put money on Rare Beauty already being under a Letter of Intent (LOI) and this is a soft launch to announce the news, aiming to avoid upsetting their mostly Gen-Z customer base when it gets officially announced. https://t.co/rZdQ55I5q6