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Rolls-Royce has stylishly entered the electric vehicle market with the launch of its first electric car. Known for its luxury vehicles, Rolls-Royce's move into electrification is seen as a natural fit, as the company trades on rarity rather than volume. The new electric model is priced at £330,000 ($420,000), targeting the high-end market without concerns over affordability. The launch has sparked interest in the luxury EV sector, with Range Rover also reporting over 16,000 potential buyers for its first electric vehicle. A new £60k electric car without a rear window is also set to hit UK roads soon, promising a 'unique experience' to drivers.
Rolls-Royce sees itself as a luxury-goods firm rather than a carmaker. While other firms fret about the affordability of EVs, the £330,000 ($420,000) list price of its first electric vehicle will not make buyers’ eye water https://t.co/xrGitBMCCn 👇
Rolls-Royce goes electric—in style: Battery power suits the priciest vehicles https://t.co/a79udcYmhj
Rolls-Royce has always traded on rarity rather than volume—making its cars ideally suited to electrification https://t.co/BoiEzeUq6M 👇
Range Rover's first EV sparks strong interest, with over 16,000 buyers waiting https://t.co/KKOffzdFS0 by @EVPeteJohnson
New £60k electric car without a rear window will be on UK roads soon and give drivers a 'unique experience' https://t.co/Ew4AiZbOVc
Rolls-Royce goes electric—in style https://t.co/6dF2sdVrpO