Roblox, listed on NYSE under $RBLX, is intensifying its efforts to attract advertising dollars by partnering with PubMatic, listed on NASDAQ under $PUBM. This collaboration aims to enhance the sales of video ads on Roblox's platform, which boasts over 71 million daily users. The initiative will allow brands to purchase ad inventory through online bidding, with ads being displayed on in-game billboards to users aged 13 and over. Creators who opt to show these ads will receive a share of the ad revenue. This move is part of Roblox's broader strategy to leverage its substantial user base by introducing new video advertisements expected to launch later this year.
Roblox Corporation (NYSE: $RBLX) has partnered with @PubMatic (NASDAQ: $PUBM), a digital marketing and advertising company, to help ramp up sales of immersive image and video ads, which are expected to launch to the public later this year. (via @Reuters: https://t.co/AvbOEVsG2H) https://t.co/XdjHtZTRO0
Roblox taps ad-tech firm PubMatic to boost sales of video ads https://t.co/e8R2YDogB5 https://t.co/Cxu672vbyO
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⚠️ ROBLOX TAPS AD-TECH FIRM PUBMATIC TO BOOST SALES OF VIDEO ADS Full Story → https://t.co/BEZVm5Ompm Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on… https://t.co/xCsHdLPNnl
Roblox enlists help of PubMatic to boost video ad sales - WSJ https://t.co/uFSftV28tg https://t.co/l0Cycqkhw2
Roblox partners with PubMatic to show video ads on in-game billboards to users aged 13 and over; creators that opt to show the ads will get an ad revenue cut (Wall Street Journal) https://t.co/QR6henBcJN 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/OfaxZgqFJ4
Roblox is ramping up its push to attract ad dollars by tapping ad-tech firm PubMatic to help juice sales of video ads on its platform, which averages more than 71 million daily users https://t.co/nEnZ6glQXY https://t.co/nEnZ6glQXY
Roblox is ramping up its push to attract ad dollars by tapping ad-tech firm PubMatic to help juice sales of video ads on its platform https://t.co/rPEH4ASMs3
$RBLX ❖ Roblox Ramps Up Push to Attract Advertisers to Platform -- WSJ ❖ Roblox Hires Ad-Tech Firm PubMatic to Boost Sales of Video Ads -- WSJ ❖ Roblox Move Will Let Brands Purchase Ad Inventory Through Online Bidding -- WSJ ❖ Roblox Ads Will Be Seen Only by Users 13…