The anticipation for Super Bowl LVIII has led to a record number of wagers, with Wall Street predicting that gaming stocks will benefit significantly from the event. The presence of Taylor Swift, who is expected to influence betting trends, is particularly noted as a factor that could lead to more betting activity. Sportsbooks are offering a variety of bets related to Taylor Swift, including predictions on her lipstick color, whether she will shed tears, and if she will use curse words during the event. DraftKings and FanDuel are expected to be the major beneficiaries of this surge in betting, which has been dubbed the 'Taylor Swift Effect.'
Here’s How Much People Are Betting on the Super Bowl. Thank the ‘Taylor Swift Effect.’ https://t.co/AxAMtyVPEp
Taylor Swift having big impact on sports betting for Super Bowl LVIII https://t.co/MyO5R7GerV
DraftKings and FanDuel are set to be the big Super Bowl winners amid record betting activity fueled by Taylor Swift https://t.co/7mwnnj3Le1
Fans can wager on everything Taylor Swift — including lipstick color, tears, and curse words during Super Bowl LVIII https://t.co/7kUanyXgry https://t.co/g07Z3w36eR
Taylor Swift will lead to more betting on the Super Bowl with one sportsbook benefiting in particular https://t.co/Uuhqy2TGbc
A record number of wagers on who will take home the Super Bowl trophy has Wall Street betting gaming stocks will be the victors of football’s biggest night https://t.co/mhYAMJioNi