The NFL playoff game between the Miami Dolphins and Kansas City Chiefs became the first playoff matchup in league history to air exclusively on a streaming network, NBC's Peacock, drawing 23 million viewers and becoming the most-streamed event in U.S. history. The decision to stream the game exclusively online has elicited a range of reactions from fans, with some expressing irritation at the lack of traditional broadcast TV or cable access, and others finding the controversy over the $6 subscription cost amusing. Peacock capitalized on the event by offering new subscribers a 50% discount on a year's subscription, effectively $29.99. Additionally, the game was available on mobile devices through NFL+, though not on the NFL+ TV app. The game's exclusive streaming is a significant test for the future of sports broadcasting and fan adaptability to streaming platforms, evidenced by it accounting for 30% of web traffic.
Dolphins-Chiefs playoff game on Peacock sets streaming record with average of 23 million viewers https://t.co/AW9wYQWxBj
Peacock and the NFL's big streaming bet pays off as Chiefs-Dolphins playoff game set a US viewership record https://t.co/Ch4T0ZC3Iy
Peacock's NFL wild card game broke streaming records—and made a lot of people angry. The Chiefs-Dolphins game on Saturday was the most-streamed live event ever in the U.S., say NBCUniversal and Comcast. https://t.co/Lgr3QUq8kP
Saturday night’s AFC wild-card playoff game between the Miami Dolphins and Kansas City Chiefs on Peacock set a record for the most-watched event on a streaming service: https://t.co/pqoCPrONmO
Peacock’s Chiefs-Dolphins broadcast drew 23 million viewers, becoming most-streamed NFL game ever 🔗 https://t.co/X1lwGdPb6z
Streaming service Peacock had the exclusive on the frozen NFL wild-card game between Kansas City and Miami and says the game set a number of records. https://t.co/UsD6AyCGIR
Peacock sets streaming record with Dolphins-Chiefs NFL playoff game featuring Taylor Swift https://t.co/x5MKn72fmK https://t.co/w7X4wTt68d
Chiefs, Dolphins froze in Kansas City, but were hot in setting viewership record on Peacock https://t.co/gQhcoTWTAO
Peacock's NFL wild card game broke streaming records https://t.co/VJLHH0wo77 https://t.co/wApTo1SszL
Chiefs Vs Dolphins Playoff Game On Peacock Was The Most Watched Live Streaming Event In U.S. History, NBC Says https://t.co/mtiZtKtLRk https://t.co/S2M1ov8qgg
Dolphins vs. Chiefs NFL playoff game was 'most-streamed live event' ever, NBC says https://t.co/KbRIdIwGbm
Peacock's NFL Playoff Game Sets Streaming Record https://t.co/Dh5BMMzEeG
Nielsen: Peacock's exclusive stream of the NFL AFC Wild Card game was the "most-streamed event in US history", with 27.6M total viewers and a 24.6M peak average (@rjcc / The Verge) https://t.co/DEQzwluQjh 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/8kM7P3Nd0x
Dolphins-Chiefs NFL Wild Card Game Delivers Record Audience for Peacock https://t.co/bldemZMn4y via @variety
Dolphins-Chiefs NFL Wild Card Game Delivers Record Audience for Peacock https://t.co/sSbD0SA6H8
The Chiefs-Dolphins NFL Wild Card game on Peacock drew 23 million viewers and was the largest internet event in U.S. history, Comcast NBCUniversal said https://t.co/EfzsMi3edE https://t.co/EfzsMi3edE
The Chiefs-Dolphins NFL Wild Card game on Peacock drew 23 million viewers and was the largest internet event in U.S. history, accounting for 30% of web traffic, Comcast said. That is a massive web-usage figure. Peacock subscriber gains not disclosed. https://t.co/j6wC2d5Vg1
Chiefs-Dolphins Wild Card NFL game drew 23 million viewers and was the largest internet event in U.S. history, accounting for 30% of web traffic, says @NBCUniversal @peacock https://t.co/6zpzp3BOYU
Peacock's Dolphins-Chiefs exclusive broadcast 'biggest live-streamed event in US history' https://t.co/HxG0CdGDlR
#New: From @NBCSports: Dolphins-Chiefs Averages 23 Million Viewers – Most Streamed Event in U.S. History. Peak was 24.6 million viewers in the second quarter, according to @nielsen.
Saturday’s Chiefs-Dolphins playoff game in Kansas City averaged 23 MILLION viewers on Peacock, making it the most-streamed game in NFL history. Did you tune in? #NFLPlayoffs More details 🔗 https://t.co/YSwp3txlJJ
Most streamed event of any kind, ever: Dolphins vs. Chiefs on Peacock You bought it https://t.co/7JxPVCJPw3
Dolphins-Chiefs averages 23 million viewers on Peacock (and NBC affiliates in KC and Miami), up from Chargers-Jaguars on regular NBC last year. Game sets Internet traffic record. Browns-Texans scores 29 million earlier in the day on NBC and Peacock: https://t.co/UlbLi0eC5q
Peacock’s wild-card broadcast drew 23 million viewers, becoming most-streamed NFL game ever. https://t.co/sjf5xZX4ba
Last night's Dolphins-Chiefs AFC Wild Card Game on Peacock Makes Streaming History Details: https://t.co/ZbGB80p4JZ https://t.co/wTm7wKa1mc
NBC just announced that the Chiefs-Dolphins game on Peacock was the most-streamed event in U.S. history with an audience of 23 million. https://t.co/8PqZqijIZp
NBC says 23 million people streamed last night's Chiefs-Dolphins game on Peacock. That shatters the previous NFL streaming record (15 million) & makes it the most-streamed event in U.S. history. Safe to say we'll be getting more streaming-exclusive playoff games in the future. https://t.co/iz5f1QfAhI
Miami/Kansas City averaged 23M viewers on Peacock. Most streamed event ever in U.S. History. #NFLPlayoffs #NFLSuperWildCardWeekend https://t.co/VH0uwuX0op
NBC says 23 million people watched the Chiefs - Dolphins game, which was primarily available on Peacock. That figure includes local stations in KC and Miami. NBC said most streamed event ever.
NBC says 23 million people watched the Chiefs - Dolphins game, which was primarily available on Peacock. That figure includes local stations in KC and Miami.
NBC says 23 million people watched the Chiefs - Dolphins game, which was primarily available on Peacock.
Peacock's exclusive NFL stream of Chiefs-Dolphins playoff game irks fans. https://t.co/nX70PzOaAq Click the image to read more:
Peacock's exclusive NFL stream of Chiefs-Dolphins playoff game irks fans https://t.co/1VOFVTu5bg
NFL fans complain about Peacock exclusive broadcast of Chiefs-Dolphins playoff game https://t.co/aos3Y7AmLs https://t.co/R1RyyUXH2O
Viewers report mixed experiences with Peacock’s stream of Chiefs-Dolphins game https://t.co/WKqtThvdp6
Did you subscribe to Peacock for this NFL Wild Card game between the Chiefs and Dolphins?
Chiefs-Dolphins exclusively streaming on Peacock still has NFL fans up in arms https://t.co/5LICpn9KnS
Why is a playoff game on peacock? https://t.co/ZtFRVCYHag
Fans are thoroughly upset that the only way you can watch the Kansas City Chiefs vs. Miami Dolphins game is buying a subscription on Peacock. Read: https://t.co/yMpMOei4qF https://t.co/fT2Hur6yes
NFL Playoffs Live: Why have NBC and the NFL made this game exclusive to Peacock?https://t.co/6RMQ1lPt1x
Dolphins. Chiefs. A freezing Wild Card matchup in Kansas City! Streaming exclusively on Peacock. https://t.co/VdCyb9pQ5l
I want to watch the Dolphins and Chiefs game but I don’t want to subscribe to Peacock. Booooo!!! Not paying it @NFL.
Non-Peacock users watching NBC do a pregame show for Dolphins-Chiefs: #FinsUp #NFL #ChiefsKingdom https://t.co/dlhe4gCtOS
Everyone trying to figure out how to watch the Chiefs-Dolphins game on Peacock https://t.co/qVDbjMBT2Y
Are you watching tonight's Dolphins-Chiefs game on Peacock...?
THOUGHTS?: Fans outraged by Peacock exclusive NFL game between the Dolphins and the Chiefs https://t.co/8wPdRhaSJ8
The time has come. The choice is yours. Dolphins-Chiefs streams exclusively on @peacock tonight. You can get a full month for $5.99, or for a limited time a full year for $29.99. #TermsApply #shill https://t.co/OqcAsS5235
Some hoping to watch Dolphins-Chiefs are quite unhappy that the game is exclusively on Peacock. https://t.co/OUjbWqzQDl https://t.co/7k5cpIUk1W
How to watch Chiefs-Dolphins NFL playoff game streaming on Peacock https://t.co/nglU8ehcIR https://t.co/78bzerceG0
Peacock’s Chiefs-Dolphins game worries many fans about access issues https://t.co/ti1wQq7WEV https://t.co/a6HnIESxCO
How to Watch the Chiefs vs. Dolphins Online https://t.co/PuFRWVmk9n
If you subscribe to NFL+ you can watch tonight’s Dolphins at Chiefs game on a MOBILE device, as well as Peacock. So just NFL+ mobile (phone, iPad, etc.). Not on your TV app.
If you subscribe to NFL+ you can watch tonight’s Dolphins at Chiefs game on a MOBILE device, as well as Peacock. So just NFL+ mobile (phone, iPad, etc.). Not on your TV app. (But you can also cast your phone to your TV if you know how)
For the first time, an NFL playoff game will not be on a national television network, but rather made exclusively available via streaming only. Here's a guide on how to navigate Peacock to watch the Chiefs-Dolphins game: https://t.co/XbQ0ebvbNk
Here’s Why Tonight’s Chiefs-Dolphins Playoff Game Is Only On Peacock—An NFL First https://t.co/RZZzm7lq0n https://t.co/nQzAcjLFq3
Dolphins-Chiefs: How to watch NFL playoff game on Peacock, streaming, TV, more https://t.co/qJOSNQJIMH
The Dolphins vs. Chiefs matchup is the first-ever streaming-exclusive playoff game. So if you want to watch it, you'll need a subscription to Peacock. https://t.co/1zC81VtBhd
Is it smart of the NFL to put the Chiefs/Dolphins on the subscription-only Peacock Network?
NFL Wild Card Weekend is here and streaming platform Peacock is offering a winner of a deal, giving new subscribers 50% off a year's subscription to Peacock Premium. The streaming service will air the Dolphins vs. Chiefs game exclusively on Peacock. https://t.co/sStCz34ZtY
NFL fans trying to find free streams for the Dolphins-Chiefs game tonight so they don't have to sign up for Peacock. 😭 https://t.co/CWFwrIL7Hy
Tonight, an NFL playoff game will be exclusively streamed for the first time with Dolphins-Chiefs on Peacock. For streamers and the league, the paywall will be a good test of how willing fans are to tune in. @_DavidRumsey’s story ⬇️
So, NBC paid $110 million to NFL to put Chiefs-Dolphins exclusively on Peacock. Guess they are hoping for gobs of new subscribers. I shan't be one of them. We have enough streaming services.
Want to watch Dolphins vs. Chiefs NFL playoff game? You'll need Peacock for that. Here's why. https://t.co/kboVEHUwkj
Tonight, an NFL playoff game will be exclusively streamed for the first time with Dolphins-Chiefs on Peacock. More fans will presumably tune in, but likely fewer than any of last season’s WC weekend games, which drew between 20M-33M viewers each. @_DavidRumsey’s feature ⤵️
How to watch tonight’s #Dolphins-#Chiefs game, the #NFL’s first playoff game not on broadcast TV nationally. https://t.co/967vZQP0pz
Peacock will present the first ever exclusively livestreamed NFL playoff game when the Miami Dolphins face the Kansas City Chiefs. Here is how you can stream the showdown. https://t.co/BVheUvIVmT
Only Peacock subscribers will see this NFL playoff game https://t.co/7hnfyCWv8e
Chiefs-Dolphins Game Is Not On Broadcast TV Or Cable: How To Watch The AFC Wild Card Matchup https://t.co/DxcEXMlvMH
From @TheAthletic: NFL fans trying to watch this weekend’s wild-card matchup between the Kansas City Chiefs and Miami Dolphins will hit a paywall. The game is the first playoff matchup in league history to air exclusively on a streaming network. https://t.co/1oZueRolHw
The Dolphins’ playoff game at the Chiefs is streaming on Peacock. And some fans are not happy about it. Check out the results of this poll: Will you pay for Peacock? https://t.co/hl5isLHOoY
How many people will sign up to Peacock to watch the Chiefs - Dolphins game?
For the first time in NFL history, a streaming service will be the exclusive home for an NFL playoff game — and what a game it will be! Here's how you can watch the Miami Dolphins take on the Kansas City Chiefs: https://t.co/8ai1yTy8Am https://t.co/yk3wAAaNiT
A Dolphins and Chiefs matchup you won’t want to miss. Watch the first-ever streaming-only NFL Playoff game only on Peacock. https://t.co/TWlz6WP86Y
ICYMI - The Chiefs Dolphins playoff game on Saturday is hidden behind a Peacock paywall. Obviously the disaggregation of streaming content isn’t great, but the massive uproar is hilarious given Peacock costs $6. Who wants to hang out with someone who complains about $6?
How do I get Peacock for Dolphins - Chiefs? A simple guide for NFL fans who want to watch the Wild Card playoff game https://t.co/NRmlTP2WMC https://t.co/zgYg4owUjB
Fans irate about Chiefs-Dolphins NFL playoff game being only on NBC’s Peacock https://t.co/RVRnVROmMP https://t.co/xyveaInLbt
Want to watch the Dolphins-Chiefs playoff game? You'll have to pay for a streaming service. Here's what you need to know about the Peacock game. https://t.co/mDUTlvps4s