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Quick commerce is experiencing significant growth in India's tier 2 cities, with companies like Swiggy's Instamart, Blinkit, and Zepto expanding rapidly ahead of the festival season. Instamart now operates in 43 cities, while Blinkit has established a presence in Kochi and Vijayawada. Zepto is set to double its stores and has also launched 'Zepto Postpaid,' entering the Buy Now, Pay Later (BNPL) market. This move signals a new chapter for quick commerce in India, as BNPL becomes a preferred payment method for many consumers. Meanwhile, Flipkart faces a dilemma with its Big Billion Day approaching, having to decide between prioritizing its own customers or those using its new quick-commerce service, Minutes. This marks Flipkart's third attempt at hyperlocal delivery.