Paramount has engaged in discussions with Amazon regarding an expanded partnership, potentially involving bundled sales of channels and advertising. Competing bids from Skydance, RedBird, KKR, Apollo, and Sony highlight the competitive landscape in the streaming industry.
$PARA $AMZN $CMCSA | Paramount Explores Partnership Expansion With Amazon: Report Paramount eyes a streaming joint venture with Comcast Corp. https://t.co/ltKG2Xgdc8
A look at the competing Paramount bids from David Ellison's Skydance, backed by RedBird and KKR, and Apollo and Sony, a fight over surviving the streaming era (Financial Times) https://t.co/TM16nX18fo https://t.co/zP3oLB8qvy
Sources: Paramount has had talks with Amazon about expanding ties, including bundled sales of channels; one source said the talks also involved advertising (Bloomberg) https://t.co/q9uiZCgmGg https://t.co/cd1htlHZ3F
$PARA $AMZN | Paramount Holds Talks With Amazon About Expanded Partnership - BBG https://t.co/Wg0Fh28LSY
Paramount has had conversations with Amazon about expanding the ties between their media businesses https://t.co/UDopf0C9Dx