5.9% Rise in Online Sales as Early Holiday Shopping Begins; Morgan Stanley Advises Selling Retail Stocks Amidst Weaker Season Forecast

Many Americans have already begun their holiday shopping, lured by the early discounts offered by retailers. This trend, coupled with the consumers' demand for 30% discounts, has led Morgan Stanley to advise selling retail stocks. Despite a weaker holiday season forecast, online sales in October have risen by 5.9%, driven by early holiday and Black Friday discounts.