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On November 30, 2024, various U.S. lawmakers and public figures promoted Small Business Saturday, urging citizens to support local businesses during the holiday shopping season. Representatives from across the country highlighted the importance of small businesses, which number approximately 34 million nationwide, as vital contributors to local economies by creating jobs and fostering community growth. The day serves as a reminder to shop local, with previous years seeing over $17 billion in sales on this occasion. Officials emphasized that shopping at locally-owned shops and restaurants not only helps sustain these businesses but also strengthens community ties and drives economic development.
