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6 posts • ChatGPT (GPT-3)
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Sales of non-alcoholic beer have seen explosive growth as young adults reduce their alcohol consumption, according to a survey. Heineken is capitalizing on this trend by allocating 25% of its global advertising budget to promote Heineken 0.0. In the past 12 months, non-alcoholic beer sales have increased by 32%, while sales of craft beer have declined. Brewers are adapting to changing consumer preferences by focusing on producing better-tasting zero-alcohol beers.