Nike is refocusing on innovation and cutting-edge footwear for athletes after facing challenges with its retail strategy and reputation. The company is realigning to build a disruptive pipeline and address concerns over sales and layoffs.
From yesterday's WSJ article about Nike: "The virtual protest illustrated the depths of the dissatisfaction within the sneaker giant and concern for its strategy. 'How did we actually get here?' wrote one product manager." https://t.co/otEmcaqECD
Nike CEO blames oddly specific problem for brand issues https://t.co/RYWUFfTyJt
"Among the reversals: As Covid raged and more shopping moved online, Nike cut ties with longtime retail partners such as DSW and Urban Outfitters and tried selling more merchandise directly to consumers. It is now asking some of those stores for help clearing out its overstuffed… https://t.co/m7Mh1T6Tge
🇺🇸 Nike reverses course as innovation stalls and rivals gain ground https://t.co/qxQfaBrLPm
Nike “is unwinding key elements of the CEO’s strategy that have backfired as a growing number of upstarts nip at its heels.” @WSJ $NKE https://t.co/GMewPWsu3j https://t.co/xXFZh78BYe
Good Odd Lots-y article on all of the challenges at Nike over the past several years: https://t.co/f8ia47YuSd
Nike's reputation—and sales—are both in trouble. Now layoffs threaten to sour hopes that the Paris games could turn its fortunes around. https://t.co/qVMj6YeRSZ
same, tbh ▪️ Executives at Nike say it is entering a “supercycle” of innovation @wsj https://t.co/KMls4NdU7o
Nike stumbled by pulling away from retailers and relying on old hits. The shoe giant says it’s refocusing on cutting-edge footwear for athletes. https://t.co/s47OPhJDKw
Nike's boss says remote work was hurting innovation, so the company realigned and is "ruthlessly" focused on building a disruptive pipeline. https://t.co/nfvp7JicVK