Nike is set to launch a new $100 sneaker line following weaker-than-expected sales. The company, which is the NFL's apparel partner, is currently facing significant financial issues, attributed to a combination of cultural and product-driven factors. There is a perception that Nike has lost its innovative edge, with critics pointing out that the brand has not introduced significant new products beyond its carbon fiber super shoe. Additionally, Nike's focus on political and cultural issues, such as the Colin Kaepernick controversy, has alienated some conservative customers. The brand is also seen as lagging behind newer competitors like Hoka and On Cloud in performance footwear. Critics argue that Nike's current strategy relies too heavily on retro releases and lacks the excitement and creativity that once defined the brand. Furthermore, Nike has ignored the growing trailing running market.
Nike as a brand has lost it's way. No more innovation, no more fun with branding and marketing. It's just there, cannibalizing itself with retro releases. I need corporate to regroup and get it together. https://t.co/9cOiBydDjK
Nike hasn’t innovated other than its carbon fiber super shoe. Trailing running got big and they decided to completely ignore that market. Politics wise I won’t buy Nike at all and haven’t for years. https://t.co/gRmQfMT7M9
Nike hasn’t innovated other than its carbon fiber super shoe. Trailing running got bike and they decided to completely ignore that market. Politics wise I won’t buy Nike at all and haven’t for years. https://t.co/gRmQfMT7M9
Nike is down due to cultural and product-driven factors. -Admit it or not, conservatives buy shoes. The Kaepernick thing turned a lot of people off. -Nike is inferior to new brands like Hoka and On Cloud in performance. Choosing virtue signaling over innovation and being a… https://t.co/eORCRskCOp
NFL apparel partner Nike is dealing with major financial issues https://t.co/nzp61MJeXx
🇺🇸 Nike to launch $100 sneaker line after weaker-than-expected sales https://t.co/0lijVRRFse