The National Hockey League (NHL) has partnered with Penn Entertainment's ESPN Bet and theScore Bet to become the official sports betting partners. This deal comes as Steve Phelps, from the NHL, hints at additional media partnerships, in addition to the renewal with Fox/NBC. The NHL's move to embrace sports betting reflects the growing trend of professional sports leagues entering into partnerships with gambling companies.
Penn Entertainment has struck a deal for its ESPN Bet and theScore Bet brands to become official sports betting partners of the National Hockey League (NHL) https://t.co/tsVFI2w3SU https://t.co/hH9EkfsZTI
The NHL has adopted @ESPNBet and @theScore as official sports betting partners, per PENN.
$PENN 🔸PENN Entertainment: ESPN BET and theScore Bet Named Official Sports Betting Partners of the NHL
$PENN (+2.6% pre) PENN TO PARTNER WITH THE NHL FOR ONLINE SPORTS BETTING; ESPN BET AND THESCORE BET OFFICIAL NHL BETTING PARTNERS - BBG
.@StevePhelps appears to confirm that a media deal with two new companies is on the table in addition to Fox/NBC renewing: "We are going to have an additional partner and we may have two additional partners." - @NBCSports https://t.co/RKj6sr695d