News organizations are shifting their revenue strategies, moving away from rigid subscription models to more flexible monetization methods. This change includes the introduction of adjustable paywalls, enhanced membership programs, and an increased reliance on advertising. This pivot is a response to the previous belief that subscriptions offered a more stable revenue stream compared to the unpredictable advertising market.
News companies reverse course on hard subscriptions https://t.co/fb5LXFsuIE
News companies are reversing course on hard subscriptions in favor of flexible paywalls, membership programs and more ads. https://t.co/6rOPpUVuPv
Agencies are shifting away from third-party data to ensure they precisely target audiences with relevant ads. Sponsored by Clinch. https://t.co/jdooz77wDC
News sites' pullback from the subscription model is eye-watering. Via @sarafischer https://t.co/UZKEU5EA9x https://t.co/y4PgkRXmGc
The great subscription news reversal — News companies are reversing course on hard subscriptions — once seen as a safer alternative to the volatile ad market — in favor of flexible paywalls, membership programs and more ads. More on @axios : https://t.co/NU2SmlkGfr