The NBA rights negotiation has become a pivotal moment in the TV industry, with NBC facing budget cuts to secure a deal. Warner Brothers' interest in CBS adds complexity, while concerns arise over NBC's high payments. The industry is reevaluating the value of sports content in the streaming era.
NBCU braces for budget cuts as it is on the cusp of closing a deal for NBA games...“Entertainment is a swamp, and sports is the only firm ground."---one of many great details in this piece by @jbflint @thesimonetti @asharma https://t.co/eU2TIlOVBF via @WSJ
Warner/Brothers wanting to buy CBS — locking in the NFL and the rest of the NCAA tournament — is the most interesting detail in the ongoing NBA rights fight per @WSJ. Well, that and many at NBC believing they are paying way too much. https://t.co/9tKZJ69WiG
“The NBA sweepstakes has turned into a defining moment for the TV industry, highlighting the anxieties of traditional media companies about the collapse of cable and their uncertain financial futures in the streaming world. It has put front-and-center the paradox that sports…
Scoopy details here on an NBA rights negotiation that has turned into a defining moment for the TV industry - By @JBFlint @asharma @thesimonetti https://t.co/cZbsroRZtj
Lots of interesting stuff in this story. Among them: NBC thinks the NBA will boost Peacock. I guess a little bit, but hard to see more than NBA diehards signing up for the Peacock package of games (and that's a much smaller number than, say, NFL diehards.) https://t.co/yiy8kSoPQN
For Comcast and NBC an NBA deal puts pressure on Peacock which will need to raise prices. Deal also causing tensions with entertainment teams who fear significant cost cuts to help sports foot bill for massive bet. A lot has to go right for this to work. https://t.co/tll62wmhTr
As the clock ticks on the NBA rights deals, and matching rights definitions are reimagined, a new consensus is emerging: WBD probably shouldn’t bid on a package that it really can no longer afford. From @Ourand_Puck https://t.co/n7YJhiEkUv
.@JonKelly2 and @DylanByers wade into the latest WSJ kerfuffle and predict the NBA rights endgame. Listen: https://t.co/pStwjM1R5v