Adults have overtaken preschoolers as the primary consumers of toys, marking a shift in the toy industry. Millennials and Gen-Xers are now driving toy sales, with a growing trend of adults buying toys for themselves, including collectible plush toys reminiscent of past crazes like Beanie Babies and Cabbage Patch Dolls.
Kids at Heart: Adults are now the biggest toy consumers. Catch the full episode of The Stockout here: https://t.co/AWFgQyWrcS https://t.co/ZQGGiXJRvv
See what happens when ppl aren't having kids? "In another key trend, grown-ups are buying collectible plush toys reminiscent of the Beanie Babies and Cabbage Patch Dolls that sparked frenzies in the 1980s and 1990s." https://t.co/9pgPzwsvaH
Adults — grown adults — have surpassed preschoolers as the largest toy consumers https://t.co/UfOhW9eYCT
Adults buying toys for themselves are now a larger source of revenue for the toy industry than literal children. This continues the Gen X trend of refusing to leave behind video games and comic books as we age while children are now mostly just video & digital content consumers https://t.co/E2KUXSKevS
Millennials, Gen-Xers Now Bigger Toy Consumers Than Preschoolers In New Trend https://t.co/ogUh8k9rxu
🇺🇸 Adults account for more toy sales than preschoolers https://t.co/AEJxCbGWfp
Grown-ups surpass preschoolers as the biggest toy consumers https://t.co/HHIyzqucsf
Grown-ups surpass preschoolers as the biggest toy consumers: ‘Most important age group’ https://t.co/01055JicOf https://t.co/Rxhr1nm9j2