LinkedIn, owned by Microsoft ($MSFT), is experiencing a surge in ad prices as advertisers shift spending from Elon Musk's company, referred to as 'X'. The ad revenues for LinkedIn reached nearly $4 billion in 2023, marking a 10.1% increase year-on-year. Microsoft disclosed that the total revenue growth for LinkedIn was +8%, +5%, and +8% for each of the first three quarters of 2023. This surge in ad prices is indicative of a higher demand from advertisers, driving up prices on the platform.
How Elon Musk’s X weaned me off Twitter for good (almost) https://t.co/S1Cu1m3gWf | opinion
I’d delete Twitter and never return. https://t.co/P0WakYEVIO
Elon Musk's X is seeing an exodus of ad dollars — and LinkedIn is picking up some of that revenue https://t.co/m9tWQ3CZD4
LinkedIn $msft https://t.co/5ntkAI8JRB
"LinkedIn ad prices rise as advertisers leave Elon Musk’s X" (FT) "Advertising revenues at the $MSFT-owned group rose to nearly $4bn in 2023, up 10.1% year on year" MSFT-disclosed total Linkedin revenue growth was +8%, +5% and +8% (in $) for each of Q1-3 of CY23 https://t.co/93h9lTJV4T https://t.co/yWi725bbFW
$MSFT (+0.3% pre) LinkedIn ad prices rise as advertisers leave Elon Musk’s X - FT https://t.co/TYjeGpiV9U
$MSFT PT Raised to $450 at Wedbush
Higher demand from advertisers is driving up prices on LinkedIn as brands seek to reallocate spending from Elon Musk’s X. https://t.co/k7jGSTDpjI https://t.co/D1c8Hb3GuK