Advertisers on Meta Platforms, including Facebook and Instagram, have reported significant issues with the company's advertising systems in recent months, leading to higher costs for ad campaigns, poorer returns, and decreased sales, with no formal explanation from Meta. Despite these challenges, Facebook Blue's usage is at its highest in four years, according to $META stock analysts. The glitches, attributed to Meta's glitchy automated ad system, have caused ad buyers to complain of performance issues. The cost per 1,000 ad impressions and cost per click have both increased, prompting speculation about marketers potentially seeking alternatives.
Meta advertisers say its ad systems are struggling. Could this push marketers elsewhere? https://t.co/HeRG87GWb9
Meta advertisers claim sales are down and costs are up due to glitchy automated system via @nicola_agius https://t.co/Qx8hmILyhe https://t.co/kg3scCFUJQ
NEWS: Meta Platforms's advertising system have encountered significant issues causing marketers to have higher costs for ad campaigns, worse results, and decreased sales, without any formal explanation from Meta. The cost per 1,000 ad impressions and cost per click have both… https://t.co/qnAMbba3dU
New: Many Meta advertisers say that the company's automated ad systems have been broken for months. Costs are up dramatically. Results are down. No explanation from Meta as to why things suddenly changed. https://t.co/9CftMkf3nJ
Ad buyers on Meta's platforms complain of performance issues on its systems in recent months, and say campaign costs are up significantly while returns are down (@kurtwagner8 / Bloomberg) https://t.co/Zi7OlrbjEx 📫 Subscribe: https://t.co/OyWeKSRpIM https://t.co/gWkVhNOqQR
Advertisers on Facebook and Instagram notice glitches, higher prices and poorer returns on the once-reliable network https://t.co/eSgNDEZuwi
Meta Platforms $META stock: Facebook Blue usage highest in 4 years - analyst https://t.co/U56ngMiQjK https://t.co/H7q7ICUghX