JetBlue has introduced a new pricing strategy for checked baggage, where fees now vary from $35 to $50 depending on the day, specifically targeting peak travel times. The airline's updated fee structure is influenced by factors including whether the travel date falls on what JetBlue considers peak or off-peak periods. Additionally, JetBlue offers a $10 discount for passengers who add a checked bag during booking and at least 24 hours before check-in. This dynamic pricing model is part of JetBlue's broader strategy to adapt to changing business trends, similar to dynamic pricing models used in other industries. The policy adjustment has increased the price of a checked bag during peak travel dates, which encompasses 145 days of the year or 40% of the calendar.
JetBlue is bringing Uber-style surge pricing to bag-check fees, making it more costly to check luggage during peak travel periods. https://t.co/hlN5n2Xnr7
JetBlue is bringing Uber-style surge pricing to bag-check fees, making it more costly to check luggage during peak travel periods. https://t.co/twyH6X0Bx2
As airlines continue to update baggage policies — and everywhere from fast food chains to theme parks introduce dynamic pricing — JetBlue is combining the two business trends by introducing a new peak and off-peak payment structure for passengers. https://t.co/0M5B0KsIcm
JetBlue changes bag fees again — now the struggling airline’s policy is both expensive and confusing https://t.co/2meScSIVyy https://t.co/PyZbq8sFu3
JetBlue will introduce a new peak and off-peak payment structure for checked bag fees. https://t.co/Bqe9HeUgDq
✈️ Normalise airlines charging based on the combined weight of the passenger and their luggage. https://t.co/PwkvHdVQ9E
JetBlue has updated its checked baggage policy for domestic flights, increasing the price of a checked bag during peak travel dates. Peak travel days between May 2024 and April 2025 cover 145 days of the year, or 40% of the calendar. https://t.co/DVAoHRVNBu
JetBlue is trying a new strategy — a dynamic method of baggage pricing that charges passengers more depending on the date. https://t.co/FGfDNA3wCO
JetBlue checked bag fees: Airline's new baggage fee now depend on the day https://t.co/1Bbo5OGO2Y
JetBlue is giving flyers a $10 discount if they add a checked bag during booking and at least 24 hours before check-in https://t.co/W8KzxgRxc2
JetBlue introduces dynamic baggage pricing during "peak" travel times. @giobenitez has everything you need to know. https://t.co/GaHmQb5Pvg
JetBlue changes checked bag policy again, adding 'peak' day pricing | Click on the image to read the full story https://t.co/Piikc5OBsE
"The price of a first checked bag now ranges from $35 to $50 under a recently revealed fee structure that depends on a number of factors, including dates JetBlue determines to be peak or off-peak." $50?!? https://t.co/twBFMWYRR9
JetBlue’s new checked bag fees now depend on the day https://t.co/psnyx5oesK