JD Sports reported a decline in January sales, attributing the downturn to a challenging market. The UK retailer also pointed to Nike's sluggish innovation as a contributing factor to the slump in sales. Additionally, a controversial design change by Nike involving St George's Cross on the England strip led to an unprecedented increase in sales of away shirts over home kits, according to JD Sports.
Nike's sluggish innovation contributed to a slump in sales, says UK retailer JD Sports https://t.co/RfDz2WqgiJ
Nike's sluggish innovation contributed to a slump in sales, says UK retailer JD Sports https://t.co/rKOermxlgq
Nike's sluggish innovation contributed to a slump in sales, says UK retailer JD Sports https://t.co/NVRZjxxUgl
After Nike messed with St George's Cross on England strip more AWAY shirts are being sold than home kits for the first time ever the boss of JD Sports told me this morning. @TheSun https://t.co/6sEA74w10r
JD Sports' January sales fall in 'challenging' market https://t.co/Xxcu3ApFJN https://t.co/Iyw8LG6LOd