Investors have poured over $1 billion to expand cricket in the U.S. and spent more than $100 million to build cricket stadiums for a new league, recognizing the growing clout of South Asian Americans. Companies are trying to capitalize on the relatively small but loyal and growing audience for cricket in the U.S. Cricket Australia has recorded a near $17 million loss despite a boost from hosting the T20 World Cup. A cricket-loving diaspora in the U.S. is attracting big media investments.
Cricket Australia records near $17m loss despite boost from hosting T20 World Cup https://t.co/CI5lFo2dtu
Recognizing the growing clout of South Asian Americans, investors have poured more than $1 billion to expand cricket in the U.S., and spent more than $100 million to build cricket stadiums for a new league. https://t.co/2A1M3ZU462
“This is what should be a powerful and lucrative and well-served audience,” said Satyan Gajwani, one investor trying to increase interest in cricket in the U.S. “From a business perspective, this seemed like something you could build something around.” https://t.co/rLt9euU86X
Companies are trying to capitalize on the relatively small — but loyal and growing — audience for cricket in the U.S., with investors pouring more than $1 billion to expand the sport. https://t.co/pfN3M9rGND
A cricket-loving diaspora in the U.S. is attracting big media investments. https://t.co/J2KRddJVfu