Hilton Worldwide has announced a significant expansion in the luxury lifestyle sector with the acquisition of a majority controlling interest in the boutique hotel developer Sydell Group. This move is part of Hilton's strategy to expand its NoMad Hotels brand into as many as 100 markets globally. The acquisition marks Hilton's second brand acquisition in a month, signaling a strong push for growth after a 16-year hiatus from acquiring brands. Notably, the NoMad Las Vegas hotel is excluded from the transaction and will undergo a rebranding in the coming months. This development comes amid a broader industry trend where major hotel companies like Marriott, Hilton, and Hyatt do not own most of their branded properties, a strategy that allows for rapid expansion and diversification of their portfolios. Additionally, Hyatt has announced plans to sell off up to $2 billion worth of its real estate assets, further illustrating the dynamic changes occurring within the hospitality industry.
Hilton Acquires Majority Controlling Interest in Sydell Group to Expand NoMad Hotels Brand Worldwide #deals
Hilton makes a splash in luxury lifestyle travel with its plan to grow NoMad by 100 hotels https://t.co/US4jux2nYv
Hilton Worldwide has acquired a majority controlling interest in boutique hotel developer Sydell Group to expand its luxury lifestyle hotel brand NoMad to as many as 100 markets. https://t.co/oImZCnxzwS
Nooooo. Vegas is losing our beloved NoMad hotel. "NoMad Las Vegas is excluded from the transaction and will rebrand to a new flag in the coming months." https://t.co/4x249S8Ct5
Watch: Hyatt plans on selling off up to $2 billion worth of its real estate assets. Hereβs why, according to the CEO. https://t.co/Aq67YuYe0D https://t.co/Aq67YuYe0D
Hilton Takes Control of Sydell Group, Aims to Add 100 NoMad Hotels After not acquiring a brand for 16 years, Hilton has now acquired its second in a month. The hotel giant is clearly hungry for growth. via @skift $HLT https://t.co/cJw4XDSwzz https://t.co/qOn7lL9p6j
Hilton is acquiring a controlling interest in hospitality firm Sydell Group in a deal to expand the NoMad Hotels brand https://t.co/RA7JlwIyCT
Watch: Two-thirds of hotels in the U.S. are branded. But companies like Marriott, Hilton and Hyatt donβt actually own most of the properties. Hereβs why. https://t.co/NCwm2wRIAI https://t.co/NCwm2wRIAI
Wyndham launches its 25th brand β one that blurs the line of hotel and apartment https://t.co/LRtTHTtvDW