Ford is making significant changes to its electric vehicle (EV) strategy. The company has been quietly growing a secretive low-cost EV team by hiring dozens of new hires from Rivian, Tesla, Apple, and Canoo. This team includes two Formula 1 aerodynamicists and has established an arm in Palo Alto to develop affordable EVs. In addition, Ford has announced that it will sell its lineup of electric vehicles through all 2,800 of its US dealerships, starting July 1. This move is part of a new EV retail strategy that includes canceling the Model e dealership program, dropping the requirement for dealer facility upgrades, and aiming to boost sales. The decision comes amid slower-than-expected demand for EVs, as noted by Marin Gjaja, chief operating officer of Ford’s EV unit, Model e, who mentioned the company is getting into the 'tough innings.'
$F | Ford To Sell EVs At All 2,800 US Dealerships - Company Call - Drops Requirement For Dealer Facility Upgrades - Announces New EV Retail Strategy During Call
Ford will sell its lineup of electric vehicles through all 2,800 of its US dealers in a bid to boost sales of battery-powered models now being shunned by mainstream buyers.
"Ford ends EV dealership program" https://t.co/ue6Jd2xQ7c "Amid slower-than-expected demand, Ford will open EV sales to all of its dealers." https://t.co/hZRM3Zehws
Ford is allowing entire dealer network to sell EVs starting July 1 in a bid to better serve customers. https://t.co/Yxvmg23LQP
“.. ‘The growth has slowed down and we’re getting into the tough innings,’ Marin Gjaja, chief operating officer of Ford’s EV unit, Model e, said in a call with reporters Thursday.” @business $F #EVwinter ⛄️ https://t.co/gH4i49KClq https://t.co/HpP3GM02pw
Ford will sell its lineup of electric vehicles through all 2,800 of its US dealers in a bid to boost sales of battery-powered models now being shunned by mainstream buyers. https://t.co/rNFcW64hyL
Ford ends EV dealership program that required hefty investment to sell electric models https://t.co/HYjgPlIbp1
NEWS: Ford Cancels Model e Dealership Program And Set EV Pricing Model. The attempt to separate EV sales from combustion sales proved too difficult a task to accomplish. https://t.co/COetzQJvON
$F | Ford To Sell EVs At All 2,800 US Dealerships - Company Call - Drops Requirement For Dealer Facility Upgrades - Announces New EV Retail Strategy During Call
Ford cancels Model e dealership program and set EV pricing model. https://t.co/ln45FoKXgu via @InsideEVs
Ford enables all dealers to sell EVs, bringing +90% of Americans within reach https://t.co/8Wfz4wkfkd by @EVPeteJohnson
Ford poaches ex-Tesla, Rivian, and Apple talent to develop affordable EVs https://t.co/fhM8zDtttE by @EVPeteJohnson
NEW: Ford's been quietly growing its secretive low-cost EV team with dozens of new hires from Rivian, Canoo, Tesla, and more. It's even hired two Formula 1 aerodynamicists and established an arm of the team in Palo Alto. https://t.co/igQa5TMPpx
Ford’s secretive low-cost EV team is growing with talent from Rivian, Tesla and Apple https://t.co/MPWfrRpcBU
$F TECHCRUNCH: Ford’s secretive low-cost EV team is growing with talent from Rivian, Tesla and Apple