Ford CEO Jim Farley has announced a new approach to the company's involvement in Formula 1, emphasizing a shift from marketing to technical innovation and customer orientation. Ford is set to return to F1 'in a way we haven't in the past' starting in 2026 with a focus on direct technical transfer from the racetrack to road vehicles. Farley highlighted the global presence of the Mustang at 'every race track in every corner of the world' and its significance in Ford's strategy.
Why Ford CEO Jim Farley is bullish on 2024 — and why racing is key to selling 'passion' cars https://t.co/dNqdJpG9QC by @Pras_S
Ford CEO Jim Farley: Why he's bullish on 2024 — and why racing is key to selling 'passion' cars https://t.co/E2S2S4235e by @Pras_S
🗣️ "The shareholders, when they were resharpening things, they also said, 'we want you to be competitive'" AlphaTauri CEO Peter Bayer says the #F1 squad can no longer focus on preparing rookies as it relaunches in 2024 ⬇️ https://t.co/wouXvQeMYf
.@JimFarley98: "Why do we race? To perfect the machine. We want to move our racing beyond a marketing expense and shift from a factory orientation to a customer orientation....Mustang is at every race track in every corner of the world." - @DetroitNews - https://t.co/EXyz83mQgM https://t.co/nZgRkqvnS9
Ford CEO Jim Farley has updated on preparations with Red Bull and says his company are returning to #F1 "in a way we haven't in the past” 🆕🇺🇸 Farley also pinpointed opportunities for direct technical transfer from track to road as a key objective for Ford from 2026 onwards. https://t.co/XU1g8dbcnV