Ford has announced significant changes to its electric vehicle (EV) strategy, including the hiring of former talent from Tesla, Rivian, and Apple to develop affordable EVs. The automaker will now allow all 2,800 U.S. dealerships to sell EVs, eliminating the previous requirement for costly facility upgrades. This move aims to bring over 90% of Americans within reach of purchasing an EV. Additionally, Ford has canceled its Model e dealership program, which attempted to separate EV sales from combustion vehicle sales, citing the difficulty of the task.
Ford ends EV dealership program that required hefty investment to sell electric models https://t.co/HYjgPlIbp1
NEWS: Ford Cancels Model e Dealership Program And Set EV Pricing Model. The attempt to separate EV sales from combustion sales proved too difficult a task to accomplish. https://t.co/COetzQJvON
$F | Ford To Sell EVs At All 2,800 US Dealerships - Company Call - Drops Requirement For Dealer Facility Upgrades - Announces New EV Retail Strategy During Call
Ford enables all dealers to sell EVs, bringing +90% of Americans within reach https://t.co/8Wfz4wkfkd by @EVPeteJohnson
Ford poaches ex-Tesla, Rivian, and Apple talent to develop affordable EVs https://t.co/fhM8zDtttE by @EVPeteJohnson