Five major UK supermarkets, including Tesco, Sainsbury’s, Lidl, and Co-op, have been accused of misleading customers with claims that their bread is freshly baked in-store. Reports indicate that the loaves are actually pre-made and defrosted in machines, raising concerns about transparency and consumer trust. Complaints have been made regarding these practices, highlighting the need for clearer labeling and honest marketing.
🇬🇧 Complaints made about ‘misleading’ bread claims used by five major UK retailers https://t.co/C2ntUje7nm
🇬🇧 UK supermarkets face heat over ‘freshly baked’ bread claims https://t.co/rslwJeK63w
Sainsbury’s, Tesco, Lidl, Co-op accused of 'misleading' shoppers who buy bread https://t.co/PHZdT75CQQ
🇬🇧 Four major UK supermarkets accused of misleading ‘freshly baked’ bread claim https://t.co/ST7KmPQ5PI
Four major UK supermarkets accused of misleading ‘freshly baked’ bread claim https://t.co/97tCaZcYRs
Tesco accused of lying to customers about baking bread fresh in store - when loaves are actually pre-made and defrosted in 'tanning machines' https://t.co/DMQuEk2uJl https://t.co/rO1XLrOZdS