Facebook is developing a comprehensive AI model aimed at enhancing video recommendations across its platform, as announced by company executives. This initiative, revealed at the Morgan Stanley conference in San Francisco by Tom Alison, head of the Facebook app, is part of a broader strategy to adapt to generational shifts in content consumption. The company has fully leaned into recommendation algorithms that account for 30% of the content in users' newsfeeds. Specifically, Facebook Reels, which now constitutes roughly a third of Facebook's video viewing time and has experienced a 70% year-on-year growth, has seen a significant increase, with over 50% of the platform's overall time spent on videos. This move towards AI-driven recommendations has reportedly resulted in an 8%-10% increase in Reels watch time.
Facebook is using AI to supercharge the algorithm that recommends you videos https://t.co/5DXONpOI9t https://t.co/pr0IMmsneP
Facebook says it's working on an AI system for its video recommendations across its entire ecosystem, and tests have led to an 8%-10% gain in Reels watch time (@jonathanvanian / CNBC) https://t.co/QKJq6s3zQ3 ๐ซ Subscribe: https://t.co/OyWeKSRpIM https://t.co/O53tURm0VK
FACEBOOK $META IS BUILDING A GIANT AI MODEL TO POWER ALL VIDEO RECOMMENDATIONS, EXEC SAYS - CNBC
Facebook is building a giant AI model to power all video recommendations, exec says https://t.co/iseiub9GK6
My notes from $META call on MS Conference (Tom Alison: Head of Facebook) "Facebook Reels is now about kind of 1/3 of Facebook's video time. Facebook video time is over 50% of our overall time spent. And Facebook Reels has grown something on the order of 70% year-on-year."โฆ https://t.co/LR8M42ermt
head of FB app tom alison speaking at the morgan stanley conf in SF right now and is rattling off some interesting data points fully leaned into recommendational content algo b/c of generational change. 30 percent of what people see in their newsfeed now is recommended content
AI is coming to YouTube! YouTube will soon introduce AI-powered features to enhance the viewing experience. Here is the full breakdown ๐งต: https://t.co/VGqN7xMSiD