Wijnand Herinckx, a 40-year-old Dutch businessman living in Moscow, has been instrumental in getting Western brands like Nike and Lego into Russia's stores despite the retailers' restrictions. Nike stopped selling its sportswear to Russia soon after Moscow invaded Ukraine two years ago. However, Herinckx has found ways to bypass these restrictions, ensuring that Russian retailers continue to offer these products. The companies involved are reportedly unhappy about this development. Herinckx commented, 'What we do is quite cool, we are proud of it.'
The man who got these shoes to #Russia is Wijnand Herinckx, a 40-year-old Dutch citizen who lives in Moscow. https://t.co/VDHRPO0SjJ
Sanctions? What sanctions? #Russia The Dutchman who gets Nike and Lego into wartime Russia’s stores https://t.co/JHxiiYCBby
Nike stopped selling its sportswear to Russia soon after Moscow invaded Ukraine two years ago. But that hasn’t stopped some Russian retailers from offering its products. Meet the Dutchman helping deliver some Western goods to Russia https://t.co/G5bNtOI4I5 https://t.co/s9GA37PABt
Meet the Dutchman who gets Nike and Lego into Russia’s stores despite the retailers restrictions: ‘What we do is quite cool, we are proud of it’ https://t.co/YmLI4AfouC https://t.co/eLIOagCWUM
Meet the Dutch businessman getting Western brands like Nike and Lego into Russia’s stores, despite the retailers’ restrictions. The companies aren’t happy about it https://t.co/BtQvclzpkX https://t.co/O5CmK6fu2v
How big brands like Nike and Lego reach Russia's stores, despite the retailers’ restrictions https://t.co/UMYLbLgOJK https://t.co/4PtoQJZ0zz
⚠️ THE DUTCHMAN WHO GETS NIKE AND LEGO INTO WARTIME RUSSIA’S STORES Full Story → https://t.co/TtHmIxZtxH https://t.co/r0zewK4QIO