Media giants Disney, Fox, and Warner Bros Discovery are collaborating to launch a new sports streaming service, which is poised to consolidate about 55% of US sports rights, according to Citi Research. This 'mega-sports app' could host a range of content from NFL, the highest-rated programming with the priciest ad time and rights deals worth billions, to international events like Wimbledon. The strategic move, dubbed 'The Great Rebundling', is seen as a defensive play against the encroachment of Big Tech companies such as Amazon, Apple, and Netflix into the live sports domain and aims to adapt to the waning cable era. The venture, which could be a 'slam dunk' for live sports streaming, is navigating the 'frantic blitz' of streaming rights negotiations. However, the success of what some are calling the 'biggest sporting bet on streaming' is not assured as it will have to overcome the complexities of rights deals and consumer preferences. Evan Drellich of The Athletic has highlighted the negotiation challenges, and the industry is watching to see if the service can make a significant impact amidst the 'ripple effects' across the media and tech landscape.
Why Three Media Giants Made a Hail Mary Bet on Sports Streaming. @WSJ https://t.co/VfCP15oB0i
Fox, ESPN, and Warner Bros. Discovery are reinventing cable but only for sports fans https://t.co/BwVRWVf9Th
Three of America’s biggest sports programmers have unveiled a plan to bring their most valuable content—from American football to the tennis at Wimbledon—to a new streaming platform. If it succeeds it could be a game changer for the media business: https://t.co/kk6FWQRvA3 👇
The new "joint venture" sports streaming partnership between Disney's ESPN, Warner Bros. Discovery, and Fox encompasses about 55% of US sports rights, according to Citi Research. Many see this as a defensive move against Big Tech. https://t.co/NdVT4dsbxA https://t.co/93nK1n2oIS
A new service from Disney, Fox and Warner Bros Discovery would be the biggest sporting bet made on streaming. But will it even make it past the starting line? https://t.co/PYlkxPAVZK Image: Getty Images https://t.co/n3wi91dK0D
Disney, Fox and Warner’s new platform is part of the frantic blitz to figure out live-sports streaming as the cable era wanes https://t.co/iVGYTeT2CD https://t.co/iVGYTeT2CD
A new service from Disney, Fox and Warner Bros Discovery would be the biggest sporting bet made on streaming. But will it even make it past the starting line? https://t.co/YzElAioWyJ 👇
Three media giants are teaming up to create a mega streaming service. Fox, ESPN, and Warner Bros have announced they’ll create one sports streaming service. This could be a slam dunk for live sports streaming. https://t.co/SVU15JAfF2
.@GlobeChadFinn: This huge new sports streaming deal is not quite one-stop shopping, and what will it cost? https://t.co/YRVw0x1wv8 https://t.co/i4Zv9Rg6ct
With the highest-rated programming, the priciest ad time and rights deals worth billions, the NFL is the most valuable content in media. And now its moves onto streaming platforms are having ripple effects across the media and tech landscape. https://t.co/t8iwhMbNmA https://t.co/BIoVPI0iIA
Media companies club together for a joint sport-streamer: Disney, Fox and Warner Bros Discovery have a new game plan https://t.co/brX5v8y3Vd
Live sports was supposed to keep us in the cable bundle. But now, you’ve got TNF on $AMZN, Messi on $AAPL TV, WWE on $NFLX. And the new mega-sports app from $FOX $DIS and $WBD might just break the dam. Our deep dive into The Great Rebundling 👇 https://t.co/tlbYnfI5Bd
"It's going to be a very tricky negotiation... you need some of the big boys in there to make it work" @EvanDrellich of @TheAthletic breaks down the complications of a potential MLB streaming deal ▶️ https://t.co/HVmBy61uLH https://t.co/W07Y68Z5pN