In Denver, as of April 9, 2024, the craft brewing scene is increasingly embracing nonalcoholic beer and spirits, reflecting a broader trend across the United States where overall beer consumption is on the decline. This shift towards nonalcoholic options is driven by a greater focus on health among consumers, leading to a surge in sales of nonalcoholic craft beer. Athletic Brewing, a non-alcoholic beer brand, has notably raised $173.5 million from investors, including Dr. Pepper, and is partnering with country superstar Walker Hayes to promote his project 'Sober Thoughts' as of April 10, 2024. Additionally, the popularity of nonalcoholic beverages is evidenced by the success of Olipop, a leading brand in the carbonated soft drink category, which reported approximately $200 million in sales last year and has signed an associate-level deal with LEGACY Motor Club in NASCAR, featuring associate branding on the No. 42 Toyota for eight races this year. The growing mainstream acceptance of mocktails and zero-proof beers is prompting a reevaluation of what constitutes an 'adult' beverage in the absence of alcohol.
As mocktails and zero-proof beers become mainstream, they’re forcing a reckoning over what makes a drink “adult” if not the alcohol, @haleysweiss reports: https://t.co/IdpVT08VOm
.@DrinkOlipop, one of the hottest names in the carbonated soft drink category with around $200 million in sales last year, has signed an associate-level deal with @LEGACYMotorClub in NASCAR. 🔲 Olipop will have associate branding on the No. 42 Toyota for eight races this year. https://t.co/7xqiC0tlz7
Non-alcoholic beer brand Athletic Brewing has raised $173.5 million to date from several investors, including Dr. Pepper. The brand is now partnering with Country superstar Walker Hayes to promote his new project "Sober Thoughts". CEO Bill Shufelt discusses: https://t.co/abz5YXPjmS
While overall beer consumption declines across the U.S., greater attention to health means drinkers are fueling a boom in nonalcoholic craft beer sales. https://t.co/Y544NLxvu9
🇺🇸 Denver and its craft breweries embrace nonalcoholic beer, spirits https://t.co/UGBrgOXtjj
Denver and its craft breweries embrace nonalcoholic beer, spirits https://t.co/CYpwx9hWZ2