Despite ongoing price increases influenced by higher labor costs and COVID-induced factors, Chipotle continues to attract and retain a customer base primarily composed of health-conscious millennials and gym enthusiasts. This demographic seems undeterred by the rising costs. Other casual sit-down restaurant chains, facing similar cost escalations, risk losing their traditional customer base without being able to attract such an affluent demographic as Chipotle has.
Health-conscious Gen Z, millennials keep buying Chipotle despite price hikes: report https://t.co/QjfKIVxldG https://t.co/2heahI0n2l
Chesto Means Business: It wasn't that long ago that you could get a salad or sandwich for under $10 downtown. But, thanks to various COVID-induced factors, those days are long gone, writes @jonchesto. https://t.co/PE58eVWsAE
🇺🇸 Chipotle keeps raising prices. Gym rats and millennials are still buying burritos https://t.co/YoSyhYQei8
"Chipotle Keeps Raising Prices. Gym Rats and Millennials Are Still Buying Burritos." @wsj https://t.co/F9nSXgT1hr
This seems inevitable… …with menu prices/labour costs exploding higher, casual sit-down restaurant chains risk losing their current/repeat customer demographic & WON’T be able to attract a more affluent demographic. https://t.co/fXj0bUn0r7
So @ChipotleTweets keeps raising prices and Millennials and gym rats keep buying. But aren't we headed for a recession? At what price will you say no? $10 a burrito, $20, $30? https://t.co/3bu1EtQv20
Despite repeated price increases, Chipotle is outperforming restaurant competitors with customers who tend to have higher incomes and be health conscious https://t.co/BcGoJVRbsD