Chipotle is facing significant pressure from social media influencers, particularly on TikTok, who are filming their orders to ensure they receive larger portion sizes. This trend has gone viral, leading to increased portion sizes for filmed orders. As a result, Chipotle's stock has dropped by 23% due to shrinking profit margins. Despite these actions, Chipotle has dismissed claims of any official change in portion policies.
Live footage of a nearby Chipotle https://t.co/F7U92YQCNC
🚨NEW CHIPOTLE HACK - FILM THEM TO GET BIGGER PORTIONS Following social media controversy over Chipotle allegedly skimping on portion sizes, employees have reportedly been told to give larger servings to anyone filming them. Chipotle dismissed the claims, “We have not changed… https://t.co/Tw0MvZMI4r
My chipotle hack to get a bigger meat scoop is to start crying and threaten to k*ll myself
Chipotle has given ho-hum answers when asked about portion sizes but these are getting rather loud. And it’s eventually going to cost them. Hasn’t so far though. https://t.co/DgsBESb5eC https://t.co/XUra4gMzw2
The Chipotle store manager when you order “just a little bit of extra meat if possible” https://t.co/uLZa1lOiKS
Contrary take: For every 1 loser recording Chipotle staff, there are 50 non-losers watching these videos who are reminded they want to eat a burrito bowl and will just pay for it and eat it. Marketing on the consumer’s dime. https://t.co/kMdxQfVTDU
Chipotle Increases Portions for Filmed Orders Amid Social Media Pressure, Stock Drops 23% https://t.co/EEsF9fJp92
How to get Chipotle to give you the right portion sizes. https://t.co/GWkZyScvgc
Excited for this: “Chipotle is down -23% today after reporting shrinking margins. The culprit? TikTok influencers bullied front-line workers into increasing portion sizes, and the trend went viral” https://t.co/HGa6a0Is4O
People are now going to Chipotle and filming as they order to force full scoops https://t.co/JoW65qLNUy https://t.co/RUgoe7Nu9E