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Celsius, the energy drink brand, has seen significant growth under CEO John Fieldly, with its valuation increasing from $280 million in 2018 to $13.4 billion in 2023. The brand has partnered with Jake Paul to capitalize on the wellness boom. Meanwhile, Logan Paul and KSI's Prime energy and hydration drinks are projected to reach $1.2 billion in sales this year. Logan Paul's 20% stake in the company is estimated to be worth around $2 billion. Prime has secured sponsorship deals with UFC, Los Angeles Dodgers, Arsenal, Barcelona, and Bayern Munich.
Prime energy drink is having a sophomore season for the ages Sales— • 2022: $250 million • 2023: $1.2 billion (est.) Sponsorship deals: UFC, Los Angeles Dodgers, Arsenal, Barcelona, Bayern Munich https://t.co/IRJfGhgAdo
Prime has absolutely blown up in its second year Sales— • 2022: $250 million • 2023: $1.2 billion (est.) Sponsorship deals: UFC, Los Angeles Dodgers, Arsenal, Barcelona, Bayern Munich https://t.co/vH8wKkczw4
Celsius is on an absolute mission Valuation— • 2018: $280 million • 2023: $13.4 billion In Q3 the company posted its third-straight quarter of triple-digit earnings growth https://t.co/5iZUka7ry6
Monster Beverage ($MNST) does $7 billion in annual sales and has market cap of $58 billion. Logan Paul's Prime energy and hydration drink sales will hit $1.2 billion this year. His 20% stake is worth roughly ~$2 billion. https://t.co/0qOupYVB69
Exclusive: The Prime energy and hydration drinks from Logan Paul and KSI are set to surpass $1.2 billion in annual sales this year https://t.co/p2OPtJsGaO
Prime, the hydration and energy drink brand backed by Logan Paul and KSI, is set to surpass $1.2 Billion in annual sales this year - Bloomberg https://t.co/Upub0jqUUw
*LOGAN PAUL AND KSI'S PRIME DRINKS SET TO REACH $1.2B IN SALES
”When Fieldly took over as CEO in April of 2018, the company was valued at $280 million. Today, it’s worth $13.4 billion, making Celsius the fastest-growing brand in an energy-drink market that has itself exploded during the pandemic.” $CELH https://t.co/2ZQ24vEkfo
In the latest edition of GQ Clout, CEO John Fieldly explains how he's leaned into the wellness boom (and a partnership with Jake Paul) to create the energy drink of the moment. 🔗: https://t.co/UeOLFRnOWX https://t.co/UeOLFRnOWX