Bluey, the beloved children's show recognized for its global popularity and significant impact, faces an uncertain future as it concludes its third season. The show, which has been a massive success story, amassing a brand value of $2 billion and generating 731 million viewing hours in 2023 alone, finds itself at a crossroads. Despite its impressive performance, including being a streaming juggernaut, there's speculation on its valuation and potential for further monetization. The discussion extends to its per-hour enterprise value and the possibilities of expanding its revenue streams through licensing and merchandise.
Bluey, the popular children's show that's taken the world by storm, has an uncertain future after the third season ends. @devinleonard explains https://t.co/YWeWhTE3LB https://t.co/qBdfC1jAoc
Bluey, the popular children's show that's taken the world by storm, has an uncertain future after the third season ends. @devinleonard explains https://t.co/Kgq4TLIHAI https://t.co/89CKJTPLM4
Bluey, the popular children's show that's taken the world by storm, has an uncertain future after the third season ends. @devinleonard explains https://t.co/qnSxiSOyTc https://t.co/m6eTTAcgUU
Bluey Seems undervalued tbh. $2b value for the brand when they did 731 million-viewing hours. That's less than $3 / hour in enterprise value. Feels like can be monetized more than that. Plus that's just one year. Need to do DCF on future years. Plus licensing - toys, plates,… https://t.co/UhlydMQlPs
Started watching Bluey with my son and get the hype. The “Sleepytime” episode is perfect (and too real). One of the few kid shows can actually enjoy with him…and a streaming juggernaut, per Bloomberg: ▫️Brand valued at $2B ▫️731 million viewing hours in 2023 (2nd… https://t.co/a2roI9STZK
How Bluey Became a $2 Billion Smash Hit—With an Uncertain Future https://t.co/WOQyNlPJ0k
Bluey, the popular children's show that's taken the world by storm, has an uncertain future after the third season ends. @devinleonard explains https://t.co/Kgq4TLIHAI https://t.co/grHmblPe56