British luxury carmaker Bentley reported a decrease in operating profit for 2023, after 'emotional sensitivity' slowed car sales due to a weak economy and high interest rates. Despite these challenges, Bentley has experienced record demand for bespoke cars, with profits exceeding £500m as wealthy customers seek personalized vehicles. The company has faced challenges in its all-electric vehicle (EV) plan due to changing market conditions and vehicle development issues. Additionally, Bentley's clientele continues to have high expectations for customizations, including unique requests such as using wood from a customer's own forest for the car's interior. These bespoke requests have helped drive up the average selling price (ASP) of Bentley's vehicles, offsetting the drop in unit sales.
Bentley's clientele keeps exceeding expectations for how many flourishes and special finishes they want on each new ride https://t.co/i71w8HgilR
Bentley looks to launches after 'emotional sensitivity' slowed car sales https://t.co/eQ1sKOk6LU https://t.co/1Ihrmh9Wlj
"One customer requested wood from his own forest be used in the interior" Bentley is seeing a surge in bespoke/custom requests for its vehicles, driving up ASPs and helping to offset a drop in units. https://t.co/6UOs8PKQlv
Bentley hails record demand for bespoke cars https://t.co/eblEcSNsAX
‘Jaw-droppers’: Bentley profits top £500m as rich seek personalised cars https://t.co/aJjQSNLR1g
⚠️ BENTLEY LOOKS TO LAUNCHES AFTER 'EMOTIONAL SENSITIVITY' SLOWED CAR SALES Full Story → https://t.co/hCUeh6A66m British luxury carmaker Bentley on Tuesday reported a lower operating profit for 2023 after a weak economy and high interest rates hit sales, but the company said… https://t.co/pkT8ZVyfuz
Bentley delays all-EV plan amid changing market conditions, vehicle development challenges https://t.co/5RVarVgDZe
Bentley's clientele keeps exceeding expectations for how many flourishes and special finishes they want on each new ride https://t.co/kbwKpNfYDF