Bad Bunny (@sanbenito) has been dethroned as Spotify's most-streamed artist of 2023 after a 3-year reign. The Puerto Rican artist garnered 35.9 billion plays over the last three years, becoming a global brand by leveraging music streaming and social media. Bad Bunny is hailed as an archetype of a modern pop idol and has expertly utilized the power of music streaming and social media to become one of the most famous musicians on the planet. Despite this, he has been surpassed by Doja Cat as the most-streamed female rapper on global Spotify for the third year in a row. Bad Bunny's influence extends beyond music, with Puerto Rico celebrating him as the latest in a line of icons for LGBTQ fans.
WATCH: Bad Bunny (@sanbenito) has expertly harnessed the power of music streaming and social media to become one of the most famous musicians on the planet. https://t.co/VYdqDvD6rg #ForbesUnder30
Bad Bunny (@sanbenito) has harnessed the power of music streaming and social media to become one of the most famous musicians on the planet. Now, he’s wielding his fame to become a global brand. #ForbesUnder30 https://t.co/xBqtUB10Bw https://t.co/vDyu8Ejt81
Doja Cat is the most-streamed female rapper on global Spotify for the third year in a row. https://t.co/sF2o8kWs0B
WATCH: Bad Bunny (@sanbenito) has expertly harnessed the power of music streaming and social media to become one of the most famous musicians on the planet. https://t.co/EfKL9cm7ay #ForbesUnder30
If there’s one constant about Bad Bunny (@sanbenito), it’s that whatever he creates becomes a world-wide hit. Over the last three years, the Puerto Rican artists has been Spotify’s most-streamed artist, with 35.9 billion plays. https://t.co/qgMHbiWSYD #ForbesUnder30 https://t.co/bofLuZaPqn
If there’s one constant about 29-year-old Bad Bunny (@sanbenito), it’s that whatever he creates becomes a world-wide hit. https://t.co/vuhY12Tfp7 #ForbesUnder30 https://t.co/WwUPRVjP1c
Bad Bunny (@sanbenito) is the archetype of a modern pop idol. “He has a finger on the pulse of culture like no one else,” says Jeremy Erlich, Spotify’s head of music. “He’s dictating what culture becomes.” https://t.co/MjXbYdYS0T #ForbesUnder30 https://t.co/ovT8l4nRyf
Bad Bunny (@sanbenito) has harnessed the power of music streaming and social media to become one of the most famous musicians on the planet. Now, he’s wielding his fame to become a global brand. #ForbesUnder30 https://t.co/c1ar064Vzj https://t.co/X2uQSKv7Bn
WATCH: Bad Bunny (@sanbenito) has expertly harnessed the power of music streaming and social media to become one of the most famous musicians on the planet. https://t.co/1xVBbSFBt3 #ForbesUnder30
Bad Bunny is just the latest in a long line of icons for LGBTQ fans to hail from Puerto Rico — including activists, an athlete, an astrologer, and a judge. https://t.co/5LANfH5QRc
If there’s one constant about 29-year-old Bad Bunny (@sanbenito), it’s that whatever he creates becomes a world-wide hit. https://t.co/bLTkzbUd10 #ForbesUnder30 https://t.co/yeKTcxWN2g
Bad Bunny (@sanbenito) is the archetype of a modern pop idol. “He has a finger on the pulse of culture like no one else,” says Jeremy Erlich, Spotify’s head of music. “He’s dictating what culture becomes.” https://t.co/60VzAz4dDo #ForbesUnder30 https://t.co/Uc2q04C6cj
WATCH: Bad Bunny (@sanbenito) has expertly harnessed the power of music streaming and social media to become one of the most famous musicians on the planet. https://t.co/aIlDjNwuGo #ForbesUnder30
If there’s one constant about 29-year-old Bad Bunny (@sanbenito), it’s that whatever he creates becomes a world-wide hit. https://t.co/Aq4vRTb8Lh #ForbesUnder30 https://t.co/xH1eeJQitZ
If there’s one constant about Bad Bunny (@sanbenito), it’s that whatever he creates becomes a world-wide hit. Over the last three years, the Puerto Rican artists has been Spotify’s most-streamed artist, with 35.9 billion plays. https://t.co/qHN2o9ez47 #ForbesUnder30 https://t.co/p2RdTMzy27
Bad Bunny (@sanbenito) is the archetype of a modern pop idol. “He has a finger on the pulse of culture like no one else,” says Jeremy Erlich, Spotify’s head of music. “He’s dictating what culture becomes.” https://t.co/jH97OxrJnA #ForbesUnder30 https://t.co/WlLpzeD2Mc
Spotify has a new most-streamed artist of 2023, ending Bad Bunny's 3-year reign. https://t.co/NCTUyHAxUe Click the image to read more: