The athleisure market is experiencing a boom, particularly for premium retailers, as high-income consumers demonstrate a willingness to pay full price for expensive leggings and sneakers from brands like Lululemon and On, despite inflationary pressures. This trend has led to an increase in the valuation of these premium brands, creating a wider gap in comparison to established sports brands such as Nike and Adidas. The consumer shift towards pricier athleisure wear, which can be worn both at work and the gym, is reflected in the revenue guidance set by the companies, indicating a strategic advantage for retailers catering to wealthier shoppers.
On @Breakingviews: Consumers are more willing to pay full price for premium leggings and shoes from Lululemon and On, rather than cheaper products from brands like Nike and Adidas. This has shown in the revenue guidance set by the companies, says @KarenKKwok https://t.co/fd5xFmPFzr
On @Breakingviews: Higher income shoppers hit by inflation are no longer buying luxury goods. Instead, they are buying leggings and expensive sneakers they can wear at work and at the gym. This has benefited niche sportswear brands like Lululemon, explains @KarenKKwok https://t.co/RaNOSDaoOj
📺 On @Breakingviews: Pricey leggings and sneakers are showing immunity to inflationary pressures, unlike cheaper goods from established sports brands. This boosted the valuation of Lululemon and widened the gap with the likes of Nike, says @KarenKKwok https://t.co/DLn2Kbb61G
On @Breakingviews: Pricey leggings and sneakers have shown immunity to inflationary pressures, with consumers preferring to pay full price for offerings from Lululemon and On, rather than cheaper goods from Nike and Adidas, boosting their evaluation, explains @KarenKKwok https://t.co/Lt2CJqQAoi
On @Breakingviews: Pricey leggings and sneakers are showing immunity to inflationary pressures, unlike cheaper goods from established brands. The bid for premium clothing has boosted Lululemon’s valuation and widened the gap with big players Nike and Adidas, @KarenKKwok argues https://t.co/6VN4fBCBoU
📺 Pricey leggings and sneakers are showing immunity to inflationary pressures, unlike cheaper goods from established sports brands. That has boosted the valuation of Lululemon and widened the gap with the likes of Nike, says @KarenKKwok. Watch 👉 https://t.co/atxm5H76e5 https://t.co/iVuk32jLmE
Heard on the Street: Brands that sell to the wealthiest shoppers are a safer bet as spending on designer products slows https://t.co/3BRBxKb8Kt https://t.co/3BRBxKb8Kt
Athleisure boom offers edge to premium retailers - https://t.co/BvkTRAH9vD - @KarenKKwok https://t.co/lpQ2S5ezBp