The UK's Design and Art Direction awards have honored the Apple Vision Pro with its highest accolade, the prestigious Black Pencil design award. The award ceremony, attended by Apple designer Alan Dye, recognized the groundbreaking work of the VisionOS operating system in the Digital Design category at the D&AD Awards 2024. Apple CEO Tim Cook praised the design and engineering teams for their years of breakthroughs, noting the profound impact of the Apple Vision Pro on users. The recognition highlights Apple's continued innovation in digital design.
Congrats to my friends at Apple on winning the Black Pencil — well deserved. VisionOS is incredible. https://t.co/wfOEhFcM3F
Apple Vision Pro was made possible by years of breakthroughs from our design and engineering teams. The result is so profound that people are often emotional the first time they try it. I’ve seen it firsthand. Congratulations to the Apple Design Team for winning this rare award. https://t.co/ev1U5kP1Ym
Apple Vision Pro earns prestigious Black Pencil design award https://t.co/CHNPrhshw6 #Apple
D&AD Black Pencils are reserved only for truly groundbreaking work. At D&AD Awards 2024, @Apple was awarded a Black Pencil in the Digital Design category for the VisionOS operating system. https://t.co/VAVblmLJcE
The UK's Design and Art Direction awards have honored the Apple Vision Pro with its highest accolade in a ceremony attended by Apple designer Alan Dye. By @WGallagher https://t.co/jyzhdPMmCx