An Amsterdam court has ruled that KLM, the national airline of the Netherlands, misled customers with its 'Fly Responsibly' advertising campaign, suggesting that its flights are climate-friendly. This 'greenwashing' case found that the advertisements presented an overly optimistic view of KLM's environmental impact, particularly highlighting the use of Sustainable Aviation Fuels and reforestation efforts as misleading.
A Dutch court ruled that KLM had misled customers with an advertising campaign aimed at improving the company's environmental image, in a case of so-called 'greenwashing' https://t.co/Utzof8gMCJ https://t.co/PUy6Ks8Lo2
WATCH: A Dutch court ruled that KLM had misled customers with an advertising campaign aimed at improving the company's environmental image, in a case of so-called 'greenwashing' https://t.co/Ht8NsT7Rjn https://t.co/WiTQcD0A71
Dutch court rules KLM ads ‘misleading’ in greenwashing case https://t.co/M3lDcreU9d
An Amsterdam district court has ruled that the national airline KLM had misled consumers with adverts intending to improve its environmental image. Read more: https://t.co/ePAlQhdfuq https://t.co/NZRTDAktB6
Dutch airline KLM misled customers with vague green claims, court rules https://t.co/qw89UuoUq9
Corporations that talk about what they are doing on climate are generally lying, as pointed out by the this Dutch court: "@KLM paints an overly rosy picture of the effects of measures such as Sustainable Aviation Fuels (made from renewable raw materials) and reforestation."… https://t.co/u7QLvKE8W4
A court in the Netherlands has ruled that Dutch airline KLM's "Fly Responsibly" campaign, launched to improve its environmental image, was "misleading" for customers. https://t.co/MVMfckGX0Q
Dutch court finds KLM ads were misleading in 'greenwashing' case https://t.co/1flEG49pfW https://t.co/9jbjxUQusj
‘Overly rosy picture’: KLM loses Dutch ‘greenwashing’ case https://t.co/h0jF7KJFZy
Dutch airline KLM misled customers through advertisements that suggested its flights are climate friendly, an Amsterdam court rules https://t.co/Ej1DVwTTQM via @climate
Dutch airline KLM misled customers through advertisements that suggested its flights are climate friendly, an Amsterdam court rules https://t.co/6iUumKsU6X
Dutch court finds KLM ads were misleading in 'greenwashing' case #oott https://t.co/0v3FbdiGmV