American Express is experiencing a surge in new accounts from Gen Z and millennials, with over three-quarters of new accounts for Gold and Platinum cards coming from this demographic. Many young consumers are opting for the $695 Platinum card directly. Retail payment trends show a shift towards biometric cards, digital wallets, and BNPL, driven by millennials and Gen Z seeking seamless experiences.
Retail payment trends are shaping consumer behavior, with biometric cards, digital wallets, and BNPL driving preferences. Millennials and Gen Z demand seamless experiences across platforms, pushing retailers to adapt for loyalty and satisfaction. https://t.co/brx1QzEcVi https://t.co/9wyyDOSslG
American Express is the youths favorite credit card In Q1, Gen Z & Millennials made up: - 33% of total consumer business - 60% of new customers worldwide - 75% of new platinum/gold accounts https://t.co/z9idHMbAYX
How to use the Amex Platinum digital entertainment credit https://t.co/BBNT7dbZQF
American Express Zooms Ahead as Gen Z Gets Hooked on Card Rewards https://t.co/UIjZX7Tm6F
Over three-quarters of new accounts acquired by Amex in 2023 for Gold and Platinum cards were Gen Z or millennial-aged Many young consumers are going straight to the $695 Platinum card, rather than starting with free cards @telisdemos @WSJheard https://t.co/pry7ObCfoy