Following the recent legislative actions in the U.S. that threaten the future of TikTok, Amazon's Twitch has launched a new short-form video platform aimed at capturing the market left uncertain by TikTok's legal challenges. This move comes as platforms like Instagram $META and YouTube shorts $GOOG have also adapted to increase their focus on short-form video content, similar to TikTok's model. The launch of Twitch's new feature, which includes a variety of content from educational videos to real-time street events, reflects a strategic push by major tech companies to innovate and potentially replace TikTok in the U.S. market. Initial user feedback suggests the platform is still rough around the edges.
Instagram and Twitch rolled out new features this week that would boost short-form video content in ways similar to TikTok’s discovery algorithm. https://t.co/kxHCWAajGx
Amazon’s, $AMZN, livestreaming site Twitch launched its own short-form video platform, a week after passage of a law that threatens the future of TikTok in the US, per Bloomberg.
Twitch launches TikTok-like short-video feature https://t.co/ggDvxTBkpu
#FPTech: Amazon’s launches new short-form video feature in Twitch to 'replace' TikTok in the US https://t.co/VIOU4euUKC
Amazon’s Twitch launches TikTok rival amid push to ban the Chinese app https://t.co/WuytmEjG7N
Woah... Amazon's Twitch has launched a TikTok equivalent/rival to to focus on short form video. @cecianasta report👇 https://t.co/FL7UPU114d
Twitch launched its TikTok competitor a week after the US government's controversial ruling on the app. I tried it out. It's a little rough so far. My first few swipes were a professor's online course and a streamer getting attacked on the street. https://t.co/RyZakAuSvW
Amazon’s livestreaming site Twitch launched its own short-form video platform, a week after passage of a law that threatens the future of TikTok in the US https://t.co/CpitO5rTya
When India banned TikTok, users went to Instagram $META and YouTube shorts $GOOG to monetize their content
India's influencers still struggle years after TikTok ban https://t.co/0vjedY85Ow