AI-generated voices on TikTok fueling misinformation, raising concerns for social platforms

The rise of AI-generated voices on TikTok is causing concern among disinformation watchdogs as content producers and misinformation peddlers adopt these novel tools. Social platforms like TikTok are scrambling to flag and label such content, as the use of AI voices has become a new weapon on the online misinformation battlefield. With the potential to turbocharge political disinformation ahead of the 2024 election, experts warn that the rise of AI could amplify the spread of false information. Production studios and fans are also turning to generative AI tools to make voice actors say things they never said, putting their jobs at risk. Adobe has launched new AI-powered features that allow users to edit objects in videos, while a startup aims to apply AI to films and video games in a talent-friendly approach. The concerns surrounding AI-generated voices and the impact on misinformation are prompting companies like Meta to make changes to their algorithms and products.