The cost for a 30-second advertising spot during the Super Bowl has reached $7 million in 2023. This figure represents a significant increase over the years, from $37,500 in 1967 to breaking the $1 million mark in 1995 and $3 million in 2011. The most substantial year-on-year increase was noted between 2021 and 2022. For the same amount, one could get 350 posts with a high-profile influencer like Mikayla Nogueira. Last year's Super Bowl attracted 115 million viewers, while a MrBeast video, offering a potentially longer-lasting advertising presence, averages 186.1 million views.
WATCH: Just as football fans are getting ready for #SBLVIII, brands are laying out to score big with their commercials. The average cost of a 30-second Super Bowl ad spot is $7 million https://t.co/pgpTTqOiw2
Just as football fans are getting ready for #SBLVIII, brands are laying out to score big with their commercials. The average cost of a 30-second Super Bowl ad spot is $7 million https://t.co/q5dw9Y9FQg
Cost of a 30-second Super Bowl ad: 1967: $42,500 1970: $78,200 1975: $107,000 1980: $222,000 1985: $525,000 1990: $700,400 1995: $1.2 million 2000: $2 million 2005: $2.4 million 2010: $3 million 2015: $4.25 million 2022: $6.5 million 2023: $7 million 2024: $7 million https://t.co/8kK8FwdweB
A Super Bowl ad costs $7 million. That's to air for 30 seconds, one time. Last year's SB: 115 million viewers. A @MrBeast video costs... ??? Your ad will live on his YouTube forever. His last 24 videos: 186.1 million view average. You sure you wanna buy a Super Bowl spot?
Forget $7 million for a 30-second commercial. Here’s why brands at the big game in Las Vegas are spending millions that fans will never see. https://t.co/GBZiAcSTwS #SBLVIII https://t.co/Mzpc2nUk47
A 30-second spot at the Super Bowl is going to run you $7 million. For that amount of cash, you could get 350 posts with an big time influencer like Mikayla Nogueira. Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024: https://t.co/SWtTY2uVVa https://t.co/Dq5ls4EFau
Let’s once again put that cost in perspective and take a look at what a $7 million, 30-second Super Bowl ad can purchase elsewhere in the media landscape. https://t.co/zCYod1Av3T https://t.co/7Li7VWPufc
Super Bowl ads cost around $7M for 30 seconds. What could go wrong. https://t.co/AASCDzmzGn
Over the last six decades, the cost of a 30-second Super Bowl ad has surged from $37,500 in 1967 to an estimated $7M in 2023. Milestones include breaking the $100K barrier in 1974, $1M in 1995, and $3M in 2011. The largest year-on-year increase occurred between 2021 and 2022,… https://t.co/r4yLUAED22
Super Bowl ad rates are unbelievably expensive at $7 million for 30 seconds. OutKick's @dhookstead compiled a list of stuff you could buy instead! DETAILS: https://t.co/FBbslq1vLx https://t.co/fW1nZOeqZT
This year, 30-second Super Bowl spots are going for $7 million. As opposed to shelling out spend for a one-time ad, Danone is giving more of its brands the Oikos playbook. https://t.co/rx4JBGbh1U