The YouTube channel Ryan's World, led by 12-year-old Texan Ryan Kaji, is set to release a movie on over 2000+ screens nationwide without the support of a major studio. Kaji, who has previously launched a merchandise line for Walmart, a float for the Macy’s Thanksgiving Day parade, and a Nickelodeon TV show, is making a significant leap with this movie release. This move represents a bold bet on YouTube's marketing capabilities, according to executives involved in the project.
“YouTube star Ryan Kaji has created a merchandise line for Walmart, a float for the Macy’s Thanksgiving Day parade and a TV show for Nickelodeon. Now the 12-year-old Texan is going to release a movie in theaters nationwide.” “Williams will rely on his company’s network of… https://t.co/1wQQLnjr5m
“YouTube star Ryan Kaji has created a merchandise line for Walmart, a float for the Macy’s Thanksgiving Day parade and a TV show for Nickelodeon. Now the 12-year-old Texan is going to release a movie in theaters nationwide.” https://t.co/1wQQLnjr5m
One of the biggest YouTube channels in the world is going to release a movie on 2000+ screens without the support of a major studio. This is a big bet on YouTube as a marketing engine. I spoke with the executives behind it. https://t.co/Gavb43eaHo
The YouTube channel Ryan's World will release a movie on more than 2,000 screens without a major studio. https://t.co/852Zrprfo7
I sat down with the studio that is defeating Disney. Here's what I learned talking with them 🧵: https://t.co/smNBxfnkSd
Animator @trevorcarlee who regularly posts LEGO scenes and trailers, has found a new form to do animated storytelling outside of any industry restrictions or constraints. Read the full interview: https://t.co/OOVqHCLN25 https://t.co/vEdoMAJTbl