The WNBA has experienced unprecedented growth at the start of its 2024 season, setting new records for attendance, viewership, and merchandise sales. The league concluded May with its highest-attended opening month in 26 years and its most-watched start of the season across networks including CBS, ABC, ESPN, ESPN2, ION, and NBA TV. A significant contributor to this surge is Caitlin Clark, whose games have nearly tripled the average WNBA viewership and doubled attendance. Clark has also been part of two record-setting televised games and has helped boost merchandise sales. Despite not being the top player yet, Clark is revolutionizing women's basketball and drawing significant attention to the league.
WNBA ends May with biggest attendance in 26 years, new viewership records on multiple networks MORE: https://t.co/jp6jUgDidi https://t.co/8S0f7jzhC3
Through May, the WNBA has seen: • Its highest attendance in 26 years • Its highest TV ratings in league history https://t.co/QIeiDsXLOk
WNBA opens to highest attendance in 26 years, Caitlin Clark has been a part of 2 record-setting televised games https://t.co/nuf47AQoGa
Caitlin Clark helps the WNBA smash MORE records with attendance figures, TV viewership and merchandise sales all booming https://t.co/DtId9yTakV https://t.co/qDyrdxr1e4
The WNBA has set attendance and viewership records to start the 2024 season. https://t.co/xD384QPhS9
The WNBA’s unprecedented growth continues as the league, which just tipped off its 28th season on May 14th, finished May with its highest attended opening month in 26 years and its most-watched start of season across each network ever: CBS, ABC, ESPN, ESPN2, ION and NBA TV. @WNBA
#WNBA Sets Viewing and Attendance Records to Begin 2024 https://t.co/k38AR8C80n The league concluded May with its highest-attended opening month in 26 years and its most-watched start of the season.
They’re jealous. Caitlin Clark is the reason people can’t stop talking about the WNBA for the first time in years. https://t.co/Th7LzCsto7
Incredible to see the WNBA rivaling NBA Finals attendance 🤯 WNBA ticket sales and TV ratings soaring, thanks in part to Caitlin. She's not the top player yet, but Caitlin Clark is revolutionizing women’s basketball. https://t.co/nj0rYjv4fg
Caitlin Clark ‘grateful’ for spotlight, trying to block out noise around her WNBA career https://t.co/FaREWO0gfu
Caitlin Clark is almost tripling WNBA average viewership when she plays — and doubling attendance https://t.co/yx2gkbe5m4 https://t.co/AMk51QRI6p
WNBA players are fed up with the Caitlin Clark chaos https://t.co/J2dAuVBu9Z