Warner Music Group, led by CEO Robert Kyncl, is developing a superfan platform that aims to connect artists directly with their most dedicated fans. Kyncl has emphasized the importance of super fans who are significant consumers and spenders in the industry. The platform is expected to be cross-platform and likely to focus on monetization.
Warner Music Group is building a superfan app (@murraystassen - @musicbizworld) https://t.co/92rFzFFavQ
Warner Music Group Is Building A Superfan App https://t.co/KQYg9OziRp https://t.co/yMHnJWNedL
Warner is building a superfan app. It will be cross-platform, connect artists + fans directly & probably monetize the hell out em. "I firmly believe in the power of a superfan" - Robert Kyncl, Warner CEO Here's what he has to say about it: "I've assembled a team of incredible…
WMG CEO Robert Kyncl at the Web Summit today: “I’ve assembled a team of incredible technology talent who are working on an app where artists can connect directly with their superfans, who are generally the people that consume the most and spend the most" https://t.co/VPDfAiJkiU
Robert Kyncl Says Warner Music Is Building a Superfan Platform https://t.co/FFKKIFBtnN